Jo-Ann Friedrich
REALTOR

ABS, CRS, CLHMS, SFR, SRES
Life Member Million Dollar Club

direct: 404.409.7029
office: 770.509.0700
fax: 770.645.2072
email: joannfriedrich@kw.com


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Real Estate News
WATCH: Matterport CEO explains ‘Mirrorworld’ and its impact on real estate
Mon, 19 Aug 2019 9:53:00
Matterport CEO RJ Pittman discusses the creation of "Mirrorworld," the idea that everything in our world will have a digital twin in a form of a data-rich, virtual representation achieved through computer vision onstage at Inman Connect Las Vegas. read more»

WATCH: Dave Eisenberg of Zigg Capital on trends in proptech financing
Mon, 19 Aug 2019 8:51:45
Dave Eisenberg, founder of Zigg Capital, talks about what the rise of real estate technology means for the industry. read more»

Georgia agents top National Association of Gay and Lesbian Real Estate Professionals list
Mon, 19 Aug 2019 7:30:20
Blair Myers and Shirley Gary earned more individual sides than any other NAGLREP member in 2018, according to the organization. read more»

Ohio Keller Williams team nabs top spots in NAGLREP rankings
Mon, 19 Aug 2019 7:30:10
Michael Zinicola's EZ Referral Network did 1,081 sides and $208.9 million in volume, according to Real Trends. read more»

Markets near Amazon’s HQ2 now the most competitive in US: Redfin
Mon, 19 Aug 2019 6:50:10
Alexandria and Arlington, both in Virginia, boast the two most competitive markets in the country, above Grand Rapids, and Tacoma, according to Redfin. read more»

Mortgage startup snags $160M funding round
Mon, 19 Aug 2019 5:00:10
Better.com, a fintech startup that aims to digitize and streamline the entire mortgage process, announced Monday, it's raised $160 million for its Series C funding round. The startup has raised $254 million to date, and its latest investor round included financial sector heavy hitters like Citi, Goldman Sachs, Ally Financial and American Express Ventures. read more»

To join a real estate team or not to join? That is the question
Mon, 19 Aug 2019 2:29:49
Should you join a real estate team after joining a brokerage or work solo? It depends on your personality and goals. Here are some key points to mull over as you make your decision. read more»

Is your hot seller’s market over? How to recognize a slowdown and pivot
Mon, 19 Aug 2019 1:47:37
Do you have a strategy to thrive in a market slowdown? Agents who survive down markets do so by having a balance between aggressively priced listings and motivated buyers. Here's how to make sure you always strike that balance, regardless of market. read more»

Lesson Learned: Embrace the unexpected
Mon, 19 Aug 2019 1:45:41
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Denver-based Atlas Real Estate agent Jennifer Reinhardt shares how she turned lemons into lemonade. read more»

Zillow Offers lands in Miami with future plans to buy condos
Mon, 19 Aug 2019 1:00:05
Zillow Offers is officially live in South Florida. Starting Monday, sellers in Fort Lauderdale, Miami and other parts of South Florida can get a free, all-cash offer from Zillow. read more»

Eight ways to build the right culture for your team
Mon, 19 Aug 2019 0:01:51
So you’ve decided to start a real estate team! One of the most important aspects of building a team is establishing your culture, yet this step is one of the most-often skipped in the rush to hire team members. read more»

How to leverage culture for growth
Mon, 19 Aug 2019 0:01:37
A monthly dinner with your top performers. The annual office barbecue and volleyball tournament. A quarterly offsite with your managers. While some owners and brokers may see these simply as ways to get people out of the office and boost morale, the truth is that the benefits run much deeper. read more»

The best advice I’ve received on marketing myself as a luxury agent
Mon, 19 Aug 2019 0:01:08
When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. read more»

‘Hey, Google. Find me a real estate agent.’
Mon, 19 Aug 2019 0:01:07
True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true. read more»

Amateur hour! How to keep your cool with other agents
Sun, 18 Aug 2019 0:26:43
Bad communication practices in transactions lead to misunderstandings and can mask unethical and unprofessional behavior. They can also diminish goodwill, undermine trust and lead to a build up of resentments that could derail your transaction. Here's how to avoid all of this. read more»

WATCH: How to break into the luxury market
Fri, 16 Aug 2019 16:06:13
Tiffany McQuaid, president of McQuaid and Company Real Estate Services, and Jeannette Spinelli, CEO and founder of Spinelli Residential Group Keller Williams, offered advice for navigating the luxury market in a conversation at Inman Connect Las Vegas. read more»

WATCH: Getting things done in one click
Fri, 16 Aug 2019 12:28:49
At ICLV, executives from Reali, Redefy and Pre Open House talked about how they're leveraging technology to make the real estate process easier for consumers. read more»

Actor Rob Lowe slashes price of California mansion to $42.5M
Fri, 16 Aug 2019 12:15:36
Rob Lowe, the actor known for playing Sam Seaborn in the political drama "The West Wing," just slashed the price of his swanky California mansion. read more»

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